I published a personal web site for the first time in January 1996, subscribing, for a small fee for this service (no free hosting available at the time). The web site had few simple html pages, the most important page was my resume! (anyway I didn't switch company since then). These pages had the following features:

• manually written html
• the background was grey as it was the common that days
• few kbytes of images to have nice and fast to download pages
• on the upper left of the home page I had a smiling picture of myself that was shot at the first birthday of my first daughter, on the top right another picture, scanned from a newsmagazine, with a tattoed arm with the motto Born to Network
• the home page started with the words "I'am a (relatively) young Electronic Engineer with almost ten years of experience ...". I was 34 years old at the time.

An image of that web site is available. I think it was professionally looking at that time.